I continue to be amazed at the power of video.
When we rely on words alone to tell our stories we often just reinforce people’s preconceptions. If those preconceptions are positive, we’re OK. If they have a negative preconception and we’re giving us a second chance–we just lost a golden opportunity.
A picture is a good start, but with video we can show what we offer in action. Then, people can say, “Oh! That’s what it is! I need to give that a try.”
When I was working with a church, I realized that we would use terms that meant a lot to us. But, if someone had no experience with the concept–or even worse had a bad prior experience–I could clearly tell what we had here was “a failure to communicate”. But, once we started using video I could see the lights go on in their eyes. That doesn’t mean that everyone instantly got on board, but at least they understood what we were offering.
Also, think about how much more connected we feel with people we know through online videos, TV or movies. How can you harness that power for your product, service or story?
In a previous post, I introduced you to the concept of an explainer video. For today, I just want to point you to a very helpful resource on how to create one yourself. Marketing blogger, Megan Marrs helps us discover “The 5 Best Explainer Videos & How to Make Your Own“. Megan explains that explainer videos are…
…short online videos used to explain your company’s product or service. Explainer videos, often placed on a landing page, your website’s home page, or a prominent product page, have become extremely popular – some sites boast of conversion rates increasing by as much as 144% after including an explainer video on their website.
There’s no arguing that online videos are fantastic assets for a business. The question is – how do you get your own explainer video?
Today we’ll be looking at some of the best explainer videos on the web and why they work. We’ll also be discussing why explainer videos are good for business, the different types of explainer videos you can make, and how to go about creating explainer videos for your website.
Y0u can read the rest of the post here. Megan goes on to discuss: