What is an Explainer Video?

If you offer a product or service, this might be very helpful in getting the word out to your current and potential customers.

“Explainer Video” was a new term for me.  While trying to learn more about the concept, I found the perfect explanation.

The folks at Column Five have done a great job of using an explainer video to explain what an explainer video actually is and the science behind them that makes them so effective.  You’ll understand when you see it.  They also show why a professional voice over is so important.  Visit their site to learn more about their great work.

Explainer Video on Explainer Videos from Column Five on Vimeo.

Ever wonder why explainer videos are great for communicating complex information in an engaging way? Here is the science behind them — and one creative technique in particular: voice-over.

Creative Director: Josh Ritchie
Associate Creative Director: Nick Miede
Storyboard Artists: Kirk Wells, Ryan Rumbolt
Graphic Designer: Kirk Wells
Animator: Jay Quercia
Sound Mixer: Andrew Barnes
Voice-over: Alexa Kahn