I continue to be amazed at the power of video.
When we rely on words alone to tell our stories we often just reinforce people’s preconceptions. If those preconceptions are positive, we’re OK. If they have a negative preconception and we’re giving us a second chance–we just lost a golden opportunity.
A picture is a good start, but with video we can show what we offer in action. Then, people can say, “Oh! That’s what it is! I need to give that a try.”
When I was working with a church, I realized that we would use terms that meant a lot to us. But, if someone had no experience with the concept–or even worse had a bad prior experience–I could clearly tell what we had here was “a failure to communicate”. But, once we started using video I could see the lights go on in their eyes. That doesn’t mean that everyone instantly got on board, but at least they understood what we were offering.
Also, think about how much more connected we feel with people we know through online videos, TV or movies. How can you harness that power for your product, service or story? Continue reading